Going Straight Salon, Inc. started its journey over twenty five (25) years ago as the brainchild of an entrepreneurial couple that saw the potential of a hair straightening business in the Philippines. Thus, in the early 90’s, Going Straight Salon emerged and became the pioneer of hair straightening technology in the Philippines. It all started with their first branch in Makati Cinema Square where, to this day, still exists. At that time, the company was still using the old technology of hair straightening which involved refined acids. Years passed and innovations with hair services followed. Today, hair straightening and smoothing is done through advanced chemicals with a wide array of choices from Rebonding, Relaxing, Brazillan Blowout, Keratin Protein Treatments, and some, even with naturally sourced ingredients.
From hair straightening, the salon expanded its services to haircut and style, coloring, nails and make-up services. Throughout the years, Going Straight was also able to partner up with international brands like Loreal, Wella, and Lakme where they found opportunities to receive intensive training in haircut, coloring and styling.
Apart from partnering with international brands, Going Straight Salon also established its own line of products called ‘Going Straight Exclusives’. These are products that range from shampoo, conditioners and hair laminates. These products were established in the 90’s and to this day the original formula exists and is being distributed and favored by salon clients nationwide.
Through the changes of landscapes in the beauty industry over the years, Going Straight Salon has remained strong and steadfast; continually finding ways to improve and innovate its products and services for the love of giving quality services to our clients.