ARGAN PRODUCTS

ARGAN COLOR STAY SHAMPOO

Going Straight Argan Color Stay Shampoo is especially formulated for hair that has been colored or highlighted. This shampoo blends Argan Oil, herbal extracts, Vitamin E, and Phytokeratin to rejuvenate hair’s natural gloss and growth, while especially protecting color-treated hair from fading. The Color Stay Argan Shampoo and Conditioner Duo is sulfate-free, gentle on curly and color-treated hair.

ARGAN COLOR STAY CONDITIONER

Going Straight Argan Color Stay Conditioner is especially formulated for hair that has been colored or highlighted. The Conditioner rapidly absorbs into hair shafts, repairing manageability. It aids in moisture retention in the cortex and surface of the hair. This conditioner blends Argan Oil, herbal extracts, Vitamin E, and Phytokeratin. The Color Stay Argan Shampoo and Conditioner Duo is sulfate-free, gentle on curly and color-treated hair.

ARGAN MASK

Going Straight Argan Mask is an intense conditioning treatment that hydrates and restores hair’s natural moisture balance. Rich in nutrients such as Vitamin E, Omega 3 and Omega 9 fatty acids, this formula helps restructure hair’s protective film to protect it from damage, then helps rejuvenate dry, breakable and damaged hair. The Argan mask is Paraben free Sulfate free.

ARGAN OIL

Going Straight Argan Oil is high in linoleic acid, Omega 6 and Vitamin E. It moisturizes your hair, prevents split ends or any hair breakage. It tames frizz and is also a powerful antioxidant. More than just being healthy for your hair, Going Straight Argan oil is also advantageous for all skin types due to its rich fatty acid content. Organic Argan Oil is a multi-functional product. It increases shine to your hair and provides moisture for your skin, hair, scalp and even nail cuticles.