KERATIN PRODUCTS

KERATIN SHAMPOO

Treat yourself to the rich and stimulating Going Straight Keratin Shampoo infused with Jojoba Oil. With Antioxidants and Keratin Proteins, it helps to prevent hair breakage. Strands are strengthened from within and nourished to reconstruct any hair damages for longer, sleeker and stronger hair. It smoothens and strengthens hair while removing buildup on the hair and scalp. Going Straight Keratin Shampoo is infused with jojoba oil that is rich in vitamin C, B and E, copper, and zinc. More than just reconstructing the hair, it extends the color vibrancy of your color-treated hair as it has no sodium chloride and is sulfate free to make sure your hair color stays in longer.

KERATIN CONDITIONER

Treat yourself to the rich and stimulating Going Straight Keratin Conditioner infused with Jojoba Oil. With Antioxidants and Keratin Proteins, this ultra reconstructive conditioner helps to treat and prevent hair breakage from intense hair treatments and over styling. The ultra conditioner enters into the hair and stimulates the cells to repair and reconstruct any damages. It leaves the hair smooth, shiny and frizz free. Going Straight Keratin Conditioner is also infused with jojoba oil that is rich in vitamin C, B and E, copper, and zinc. More than just reconstructing and deeply conditioning the hair, it extends the color vibrancy as it contains no sodium chloride and is sulfate free.

KERATIN MASK

Going Straight Keratin Mask is a luxurious protein mask packed with natural Keratin Proteins. These proteins go deep inside the hair to restore natural hair properties by rebuilding the areas where the protein was lost from chemical processes and heat. Going Straight Keratin Mask is for reconstruction and intensive moisture that works in minutes to heal damaged hair and prevents future hair breakage. It is also infused with Jojoba Oil that gives nourishment to hair because it contains vitamin C, B and E, copper, and zinc. Jojoba oil helps re-balance your scalp, and strengthen and improve hair elasticity, all while restoring essential moisture.